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    <updated>2008-05-30T21:34:10Z</updated>
    <subtitle>These are our insights and opinions. We&apos;d like to hear yours.</subtitle>
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<entry>
    <title>An inconvenient challenge</title>
    <link rel="alternate" type="text/html" href="http://www.theglobalmarketerblog.com/2008/05/an_inconvenient_challenge.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://theglobalmarketerblog.com/blog-mt2/mt-atom.cgi/weblog/blog_id=1/entry_id=29" title="An inconvenient challenge" />
    <id>tag:www.theglobalmarketerblog.com,2008://1.29</id>
    
    <published>2008-05-30T21:00:03Z</published>
    <updated>2008-05-30T21:34:10Z</updated>
    
    <summary><![CDATA[Czech Republic President Vaclav Klaus, whose&nbsp;new book&nbsp;shoots holes through&nbsp;global warming&nbsp;mythology, has&nbsp;challenged Al...]]></summary>
    <author>
        <name>Kerry Smith</name>
        
    </author>
    
    <content type="html" xml:lang="en" xml:base="http://www.theglobalmarketerblog.com/">
        <![CDATA[<p>Czech Republic President Vaclav Klaus, whose&nbsp;new book&nbsp;shoots holes through&nbsp;global warming&nbsp;mythology, has&nbsp;challenged Al Gore&nbsp;to a&nbsp;shootout on the science,&nbsp;merit and motives of the International Left's all-out buy-in&nbsp;to&nbsp;the ongoing climate-change religion.</p><p>Check Mr. laus's&nbsp;challenge&nbsp;out at <a href="http://www.earthtimes.org/articles/show/208338,czech-president-klaus-ready-to-debate-gore-on-climate-change.html">http://www.earthtimes.org/articles/show/208338,czech-president-klaus-ready-to-debate-gore-on-climate-change.html</a>&nbsp;.</p><p>This is&nbsp;of more than passing interest to (a) those of us who thought that its lust for world domination died off&nbsp;with the collapse of the Soviet Union, and (b)&nbsp;we advocates&nbsp;of international economic development and prosperity via laissez-faire capitalism and global free trade.</p><p>But don't bet on the High Priest of Hot Air to take him up on it.&nbsp;The executive-jet-setting&nbsp;Mr. Gore has so far&nbsp;refused any and all&nbsp;requests to discuss, let alone debate, the shaky premise on which his career was resurrected&nbsp;from a lifetime of mediocrity.</p>]]>
        
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<entry>
    <title>Terminal disaster: How to botch a megabuck breakthrough on a global scale</title>
    <link rel="alternate" type="text/html" href="http://www.theglobalmarketerblog.com/2008/04/terminal_disaster_how_to_botch.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://theglobalmarketerblog.com/blog-mt2/mt-atom.cgi/weblog/blog_id=1/entry_id=28" title="Terminal disaster: How to botch a megabuck breakthrough on a global scale" />
    <id>tag:www.theglobalmarketerblog.com,2008://1.28</id>
    
    <published>2008-04-02T14:31:02Z</published>
    <updated>2008-05-30T21:34:10Z</updated>
    
    <summary><![CDATA[All the money in the world couldn't&nbsp;have purchased the colossal level&nbsp;of media...]]></summary>
    <author>
        <name>Kerry Smith</name>
        
    </author>
    
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        <![CDATA[<p>All the money in the world couldn't&nbsp;have purchased the colossal level&nbsp;of media exposure -- most it&nbsp;negative -- that British Airways&nbsp;achieved&nbsp;for its vaunted Terminal 5.</p><p>This is an abject lesson in the mis-management of&nbsp;public expectations; a kind of PR in reverse.</p><p>The&nbsp;key word&nbsp;is hubris, displayed&nbsp;on a scale not seen since recent/former New York Governor Eliot Spitzer bragged to someone&nbsp;'I am a fXXXing steamroller' (who&nbsp;did it with his socks on.)&nbsp;</p><p>Check it out at&nbsp;&nbsp;<a href="http://www.businessweek.com/lifestyle/travelers_check/archives/2008/03/heathrow_so_muc.html">http://www.businessweek.com/lifestyle/travelers_check/archives/2008/03/heathrow_so_muc.html</a> </p><p>&nbsp;</p>]]>
        
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<entry>
    <title>Eating Raul: Home-grown complaints vs. foreign-born comments on the Cuban non-Miracle</title>
    <link rel="alternate" type="text/html" href="http://www.theglobalmarketerblog.com/2008/03/eating_raul_homegrown_complain.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://theglobalmarketerblog.com/blog-mt2/mt-atom.cgi/weblog/blog_id=1/entry_id=27" title="Eating Raul: Home-grown complaints vs. foreign-born comments on the Cuban non-Miracle" />
    <id>tag:www.theglobalmarketerblog.com,2008://1.27</id>
    
    <published>2008-03-03T14:50:05Z</published>
    <updated>2008-05-30T21:34:11Z</updated>
    
    <summary><![CDATA[More telling than this NBC correspondent's story about the discontent bubbling up&nbsp;among...]]></summary>
    <author>
        <name>Kerry Smith</name>
        
    </author>
    
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        <![CDATA[More telling than this NBC correspondent's story about the discontent bubbling up&nbsp;among Cuba's restive&nbsp;population&nbsp;is the&nbsp;range of&nbsp;comments&nbsp;posted his blog by&nbsp;so many American naifs. Check them&nbsp;out at <a href="http://worldblog.msnbc.msn.com/archive/2008/02/29/716199.aspx?CommentPosted=true#commentmessage">http://worldblog.msnbc.msn.com/archive/2008/02/29/716199.aspx?CommentPosted=true#commentmessage</a>&nbsp;.]]>
        
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<entry>
    <title>Mainstream media blind spot: why price controls don&apos;t work</title>
    <link rel="alternate" type="text/html" href="http://www.theglobalmarketerblog.com/2008/02/mainstream_media_blind_spot_wh.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://theglobalmarketerblog.com/blog-mt2/mt-atom.cgi/weblog/blog_id=1/entry_id=26" title="Mainstream media blind spot: why price controls don't work" />
    <id>tag:www.theglobalmarketerblog.com,2008://1.26</id>
    
    <published>2008-02-26T06:53:04Z</published>
    <updated>2008-05-30T21:34:11Z</updated>
    
    <summary><![CDATA[When politicians&nbsp;scapegoat&nbsp;business&nbsp;for a nation's&nbsp;economic problems,&nbsp;the first casualty&nbsp;usually is&nbsp;truth --&nbsp;Article by Thomas Sowell...]]></summary>
    <author>
        <name>Kerry Smith</name>
        
    </author>
    
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        <![CDATA[When politicians&nbsp;scapegoat&nbsp;business&nbsp;for a nation's&nbsp;economic problems,&nbsp;the first casualty&nbsp;usually is&nbsp;truth --&nbsp;Article by Thomas Sowell at <a href="http://www.realclearpolitics.com/articles/2008/02/a_lesson_from_venezuela.html">http://www.realclearpolitics.com/articles/2008/02/a_lesson_from_venezuela.html</a>.&nbsp;]]>
        
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<entry>
    <title>We couldn&apos;t have said it better ourselves</title>
    <link rel="alternate" type="text/html" href="http://www.theglobalmarketerblog.com/2008/01/we_couldnt_have_said_it_better_1.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://theglobalmarketerblog.com/blog-mt2/mt-atom.cgi/weblog/blog_id=1/entry_id=25" title="We couldn't have said it better ourselves" />
    <id>tag:www.theglobalmarketerblog.com,2008://1.25</id>
    
    <published>2008-01-28T15:15:35Z</published>
    <updated>2008-05-30T21:34:11Z</updated>
    
    <summary>Latin America is lagging due to faulty policiesBy Andres Oppenheimer, Los Angeles...</summary>
    <author>
        <name>Kerry Smith</name>
        
    </author>
    
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        <![CDATA[<table id="table4" cellspacing="0" cellpadding="0" border="0"><tbody><tr><td class="Heading"><h1>Latin America is lagging due to faulty policies</h1></td></tr><tr><td><p class="para" align="left">By Andres Oppenheimer, Los Angeles Times-Washington Post News Service<br />Published: January 18, 2008, 00:13</p></td></tr><tr><td class="ArticleBody"><p>As a longtime commentator on Latin America, I'm used to getting yelled at, but when Venezuelan President Hugo Chavez recently labelled me an enemy of the revolution on national TV, it was more than my usual dose of venom. I never imagined that Chavez would mention my name six times in an angry speech, accusing me and other &quot;big intellectuals&quot; of undermining his leftist programmes.</p><p>Nor did I imagine that I would be demonised by many seemingly calmer, less radical Latin American officials and their friends in the business world. But the publication of the Spanish-language edition of my new book about Latin America's malaise, Saving the Americas, had turned me into a punching bag for people across the political spectrum. </p><p>My sin was becoming a party pooper - arguing that Latin America is falling behind at a time when the commodity-rich region is going through its biggest boom in decades. Granted, I got far nicer reactions from Costa Rican President Oscar Arias, a Nobel laureate, and former Brazilian president Fernando Henrique Cardoso, but their praise was drowned out by those denouncing me as a spoiler.</p><p>So what caused the stir, which helped sell more than 200,000 copies of the book's Spanish edition? Basically, it was my observation that the region is suffering from peripheral blindness: It fails to see that it is falling behind the rest of the developing world.</p><p>To be sure, Latin American governments and international financial institutions have good grounds to celebrate these days. The region's economy has been putting in its best performance in 40 years, according to the United Nations. Some countries, such as Venezuela and Argentina, have been growing at rates around a whopping 9 per cent. A record $65 billion per year has been flooding back home in family remittances from Latin American migrants in the United States and Europe, offering a new source of income to millions of the region's poor. And soaring world prices of oil, soybeans, copper and other commodities - alongside China's emergence as a major buyer of the region's goods - have resulted in a regional export bonanza.</p><p>Not surprisingly, Latin American leaders have been jubilant. Venezuela's Chavez crowed that his oil-rich country was growing not only economically but &quot;socially, morally, even spiritually&quot;. Former Argentine president Nestor Kirchner assured his country that the whole world was marvelling at Argentina's impressive economic recovery. Mexico's then-president, Vicente Fox, asserted that Mexico was growing &quot;like a locomotive that after taking off, starts picking up speed&quot;.</p><p><strong>External factors</strong></p><p>The only trouble is that Latin America is growing economically almost exclusively because of external factors, especially a growing world economy and high commodity prices, rather than because it has its own house in order. And those outside boosts won't last forever.</p><p>What was my heresy? As Latin American leaders were strutting, I argued that their claims that the region was entering a new era of prosperity were fairy tales. (My book's Spanish title was Cuentos Chinos, and in Portuguese, it was Contos do Vigario, both of which translate roughly as &quot;Tall Tales.&quot;) And so they are. Latin America's economy has grown at a 5 per cent rate for the past five years, but China's has been growing at 10 per cent rates for nearly three decades, India's at about 8 per cent rates for a decade, and Eastern European economies have been expanding at near 6 per cent annual rates. Even Africa has recently grown at 6 per cent rates. In fact, measured against other parts of the developing world, Latin America's economy is growing at the slowest rate.</p><p>If you consider poverty reduction, the contrast is even starker. While Asia cut poverty from 50 per cent of its population in 1970 to 19 per cent nowadays, Latin America barely reduced poverty from 43 per cent of its population to 36 per cent over the same period, UN figures show.</p><p>So what, I asked, are Asians doing that Latin Americans aren't? For one, I argued, many Asian countries are guided by pragmatism and obsessed with the future, while many Latin American countries are guided by ideology and obsessed with the past. </p><p>Ironically, while communist-ruled China is going out of its way to woo foreign investors, several nominally capitalist Latin American countries seem to be trying to keep investors away. But the most troubling trend for Latin America is its stagnation in education, science and technology. While Asians and Eastern Europeans are creating increasingly highly skilled labour forces, most Latin American countries have barely modified their outdated education systems.</p><p>My favourite example: Of each cup of Latin American-grown coffee that American consumers buy at any US cafeteria, less than 3 per cent of the price goes to the region's farmers. The remaining 97 per cent goes to those involved in the genetic engineering, processing, branding, marketing and other knowledge-based activities that help produce a cup of java, most of which are based outside the region.</p><p><strong>Depressing statistics</strong></p><p>Despite these depressing statistics, I'm still optimistic about Latin America. The region is also experiencing several encouraging trends, including more democracy and political and economic stability.</p><p>Brazil, Mexico, Chile, Colombia and Peru, among others, are breaking away from Latin America's age-old curse of extreme political swings, which led to instability, capital flight and ever-growing poverty. These and other countries have bet on economic continuity, which is beginning to draw growing domestic and foreign investments. In several cases, shrewd economic moves have been made by a new breed of economically responsible leftist governments.</p><p>Granted, US officials and most of us in the media focus on Chavez and his allies in Bolivia, Ecuador and Nicaragua, who reliably get big headlines with their calls for socialist revolution. But Venezuela and its friends don't account for more than 8 per cent of Latin America's gross domestic product. Latin America's real story is being written elsewhere in the region - and it may still have a happy ending.</p><p><em>Andres Oppenheimer is a syndicated columnist for the Miami Herald and the author of 'Saving the Americas: The Dangerous Decline of Latin America and What the US Must Do'.</em></p></td></tr></tbody></table>]]>
        
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<entry>
    <title>The Citgo boycott. Why stars like to hang with Hugo.</title>
    <link rel="alternate" type="text/html" href="http://www.theglobalmarketerblog.com/2007/11/the_citgo_boycottand_why_the_s.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://theglobalmarketerblog.com/blog-mt2/mt-atom.cgi/weblog/blog_id=1/entry_id=24" title="The Citgo boycott. Why stars like to hang with Hugo." />
    <id>tag:theglobalmarketerblog.com,2007://1.24</id>
    
    <published>2007-11-06T22:18:16Z</published>
    <updated>2008-05-30T21:34:11Z</updated>
    
    <summary>It&apos;s been a year since Southland Corp., better known in the U.S....</summary>
    <author>
        <name>Kerry Smith</name>
        
    </author>
    
    <content type="html" xml:lang="en" xml:base="http://www.theglobalmarketerblog.com/">
        <![CDATA[<p>It's been a year since Southland Corp., better known in the U.S. by its massive 7-11 franchise, sold the Bolivarian Republic of Venezuela the remainder of its minority interest in Caracas-controlled Citgo Oil, subsequently opting to supply its gas stations with fuel of a much less controversial provenance.&nbsp;&nbsp;</p><p>Since then,&nbsp;a nationwide boycott&nbsp;of the Citgo brand has ensued&nbsp;(something to do with&nbsp;Mr.&nbsp;Chavez calling&nbsp;Mr. Bush&nbsp;el Diablo&nbsp;and teaming up Sen.&nbsp;Kennedy&nbsp;to exploit&nbsp;this nation's&nbsp;needy with&nbsp;heating- oil discounts)&nbsp;which continues to be sold at approximately&nbsp;14,000 -- many of them exceedingly&nbsp;slick and&nbsp;spiffy -- Citgo service&nbsp;stations&nbsp;across the country. </p><p>So how goes the boycott? Answer: It's hard to tell.&nbsp;Aside from a few poorly tended blogs and&nbsp;a virtual blackout by the so-called mainstream media, one wouldn't know there was a boycott on at all.&nbsp;The&nbsp;only coverage we could find&nbsp;is&nbsp;this report&nbsp;from&nbsp;a few days back&nbsp;by&nbsp;a Pittsburgh-area newspaper: <a href="http://www.slate.com/id/2177484?Gt1=10636">http://www.slate.com/id/2177484?Gt1=10636</a>&nbsp;.</p><p>...which&nbsp;provides&nbsp;a&nbsp;flimsy&nbsp;enough excuse&nbsp;to send&nbsp;you&nbsp;to a hilarious but insightful column from&nbsp;<em><strong>Slate</strong></em> wherein&nbsp;one Anne Applebaum fills us in&nbsp;as to&nbsp;just why it is that American actors and models love to hang out with Hugo...</p><p>...and we thought it was the hugs.&nbsp;</p><p>See&nbsp;for yourself at&nbsp;<a href="http://www.slate.com/id/2177484?Gt1=10636">http://www.slate.com/id/2177484?Gt1=10636</a>.&nbsp;&nbsp;</p>]]>
        
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<entry>
    <title>&apos;Made in China&apos;: Is That an Emblem or an Epithet?</title>
    <link rel="alternate" type="text/html" href="http://www.theglobalmarketerblog.com/2007/07/made_in_china_emblem_or_epithe.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://theglobalmarketerblog.com/blog-mt2/mt-atom.cgi/weblog/blog_id=1/entry_id=23" title="'Made in China': Is That an Emblem or an Epithet?" />
    <id>tag:theglobalmarketerblog.com,2007://1.23</id>
    
    <published>2007-07-13T21:04:34Z</published>
    <updated>2008-05-30T21:34:11Z</updated>
    
    <summary><![CDATA[Cellphones that explode in your pocket, drug-soaked&nbsp;seafood raised in raw sewage, counterfeit...]]></summary>
    <author>
        <name>Kerry Smith</name>
        
    </author>
    
    <content type="html" xml:lang="en" xml:base="http://www.theglobalmarketerblog.com/">
        <![CDATA[<p>Cellphones that explode in your pocket, drug-soaked&nbsp;seafood raised in raw sewage, counterfeit toothpaste laced with antifreeze, rat poison mixed with dog and cat food, lead paint on kids&rsquo; train sets, tires that fly apart on the highway &ndash; what on earth is going on?</p><p>Chaos, that&rsquo;s what. </p><p>Trace it to China, the neo-capitalist behemoth that seduced the Western world with low costs, quick turnaround times, high productivity &ndash; call it global sourcing &ndash; and now has the chutzpah to sport a laissez-faire attitude toward what brand stewards on this side of the Pacific quaintly refer to as product quality and consumer safety.</p><p>The list of lethal products originating from the world&rsquo;s largest factory grows with every news report chronicling a death, an injury or a close call (and the ensuing recall) from the contamination and failure of things produced in The People&rsquo;s Republic for consumption by the American public.</p><p>Maybe it was a good thing as long as it lasted.</p><p>Business boomed, consumers didn&rsquo;t complain much and the recall phenomenon became commonplace enough to not even be considered front-page news -- and we&rsquo;re not talking about cheapo items sold in low-rent dollar stores, either.</p><p>Each of the above-mentioned incidents was and is associated with a global or national manufacturer of considerable repute, namely Motorola, Nokia, Colgate, Iams, Mighty Dog and Pet Pride, whose products were and are sold in dozens of such big-name retail emporia as Wal-Mart, Target, Best Buy, Circuit City, Kroger and K-Mart, to name a few.<span>&nbsp;&nbsp;&nbsp; </span></p><p>And most of them have come to light in the past few weeks and months.</p><p>To see the kind of meltdown we&rsquo;re talking about, we&rsquo;ve done the legwork for you to skim through the sordid-but-almost-funny details right here and now:</p><p>For the exploding cellphone story go to: <a href="http://www.nytimes.com/2007/07/06/world/asia/06cnd-explode.html?em&amp;ex=1183867200&amp;en=0512f220402ea400&amp;ei=5087%0A">http://www.nytimes.com/2007/07/06/world/asia/06cnd-explode.html?em&amp;ex=1183867200&amp;en=0512f220402ea400&amp;ei=5087%0A</a> </p><p>For the ban on drug-contaminated seafood living in raw sewage click on: <a href="http://money.cnn.com/2007/06/28/news/international/china_fish/index.htm">http://money.cnn.com/2007/06/28/news/international/china_fish/index.htm</a>, then go to <a href="http://www.wnd.com/news/article.asp?ARTICLE_ID=56004">http://www.wnd.com/news/article.asp?ARTICLE_ID=56004</a></p><p>For the lead-painted toy-train item visit The Consumerist (a blog) at: <a href="http://consumerist.com/consumer/finger_pointing/thomas-the-poisonous-tank-engine-recall-fallout-continues-270657.php">http://consumerist.com/consumer/finger_pointing/thomas-the-poisonous-tank-engine-recall-fallout-continues-270657.php</a></p><p>To learn how exploding car tires may cause a New Jersey entrepreneur to go bankrupt, try <a href="http://money.cnn.com/2007/06/27/autos/chinese_tire_recall/index.htm">http://money.cnn.com/2007/06/27/autos/chinese_tire_recall/index.htm</a>.</p><p>We find very useful Meg Marco&rsquo;s question: &ldquo;<span>If outsourcing is done both to cut costs and defer responsibility, if something goes wrong are consumers OK with that? (Do you) hold the brand responsible, or not?&rdquo;<br /></span><span>&nbsp;<br /></span><span>We most certainly do -- as should the consumers of these products, whether considering future purchases or legal action &ndash; and as should the appropriate federal, state and local authorities in the event there are penalties for laws broken or standards violated.<br /></span><span>&nbsp;<br /></span><span>Easy to say, of course. The tricky part is that because none of these sanctions applies to those who deliberately break the rules outside the United States, the best alternative is for your company to be a lot more choosy &ndash; and to consider the marketing and legal consequences of a quality meltdown -- the next time it sets up an outsourcing deal.<br /></span><span>&nbsp;<br /></span><span>Meanwhile, the best news we&rsquo;ve heard is a relatively new phenomenon that&rsquo;s getting up to flying speed: the China-Free label. No, not the &lsquo;Free-China&rsquo; label -- that&rsquo;s a whole other matter over in the realm of politics. <br /></span><span>&nbsp;<br /></span><span>The China-Free label is catching on fast. As a manufacturing mantra it has to do not so much with quality control as it has with quality assurance. As a brand-marketing philosophy it&rsquo;s a return to first principles.<br /></span><span>&nbsp;<br /></span><span>Josef Blumenfeld of Tradewind Strategies in Boston, puts it this way:</span></p><p><span>&ldquo;Despite its unquestioned emergence as a global economic power, China does not have a single global brand. In survey after survey American consumers can&rsquo;t name one either.</span></p><p><span>&ldquo;In reality, the most-recognized Chinese brand is&hellip;.Made in China.</span></p><p><span>&ldquo;A successful brand conveys favorable attributes about the company, products and services it represents, says Blumenfeld, &ldquo;and the market responds by increasing the revenue, profits and stock value of the world&rsquo;s leading brands.</span></p><p><span>&ldquo;Aside from low cost, the &lsquo;Made in China&rsquo; brand projects nothing positive. The shocking revelations of tainted toothpaste, pet food and Thomas the Tank Engine toys coming from China has only tarnished the &lsquo;Made in China&rsquo; brand further.</span></p><p><span>&ldquo;And the market has responded. Reuters recently reported on the emergence of the &lsquo;China-Free&rsquo; label &ndash; implying that the source of tainted ingredients has been eliminated from the supply chain.</span></p><p><span>(For a Reuters report on the &lsquo;China-Free&rsquo; concept go to </span><span><a href="http://money.cnn.com/2007/07/06/news/companies/china.reut/index.htm">http://money.cnn.com/2007/07/06/news/companies/china.reut/index.htm</a></span><span>)</span></p><p><span>&ldquo;This counter-brand poses enormous risk for China and its sizzling growth,&rdquo; says Blumenfeld.</span></p><p><span>&ldquo;China has allowed its &lsquo;Made in&rsquo; brand to become synonymous with &lsquo;disposable,&rsquo; and no corporate brand has emerged to illustrate the improving quality of Chinese-made goods.</span></p><p><span>&ldquo;China allowed &lsquo;Made in China&rsquo; to say &lsquo;cheap and disposable&rsquo; and its growth engine continued to chug ahead. If &ldquo;China-Free&rdquo; tells US consumers that a product is free of tainted ingredients, how quickly will it come to signify respect for the environment or adherence to international labor protocols?</span></p><p><span>&ldquo;Unless China marshals its forces to protect Western consumers &ndash; as well its own citizens making products for export &ndash; &lsquo;Made in China&rsquo; will continue to imbue its products with a host of negatives and risk. Beijing should heed this wake-up call. &ldquo;China-Free&rdquo; could stop China&rsquo;s growth engine dead in its made-in-China tracks.&rdquo;</span></p><p><span>An excellent point well made.</span></p><p><span>Think about it: How many people have simply written off buying any brand of California-grown fresh spinach since last year&rsquo;s e.coli scare? There comes a time when something in the back of the American consumer&rsquo;s mind simply says, enough &ndash; and there goes an entire category.</span></p><p><span>You think not? Then try this test: Slap a 'China-Free' sticker on a few thousand boxes of your product and watch it fly off the shelves.</span></p><p><span>If that time hasn&rsquo;t arrived for &lsquo;Made in China&rsquo; goods, it may be&nbsp;fast approaching.</span></p><p><span>What do you say?</span><span>##</span></p>]]>
        
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<entry>
    <title>The Cuban Trade Embargo: Let&apos;s Get Real for a Change</title>
    <link rel="alternate" type="text/html" href="http://www.theglobalmarketerblog.com/2007/06/the_cuban_trade_embargo_lets_g.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://theglobalmarketerblog.com/blog-mt2/mt-atom.cgi/weblog/blog_id=1/entry_id=22" title="The Cuban Trade Embargo: Let's Get Real for a Change" />
    <id>tag:theglobalmarketerblog.com,2007://1.22</id>
    
    <published>2007-06-05T15:28:25Z</published>
    <updated>2008-05-30T21:34:11Z</updated>
    
    <summary>Came across this on MSNBC just this morning. Check it out: http://worldblog.msnbc.msn.com/archive/2007/06/05/213639.aspxHaving...</summary>
    <author>
        <name>Kerry Smith</name>
        
    </author>
    
    <content type="html" xml:lang="en" xml:base="http://www.theglobalmarketerblog.com/">
        <![CDATA[<p>Came across this on MSNBC just this morning. Check it out: <a href="http://worldblog.msnbc.msn.com/archive/2007/06/05/213639.aspx">http://worldblog.msnbc.msn.com/archive/2007/06/05/213639.aspx</a></p><p>Having a bit of history&nbsp;with this enchanted but troubled island,&nbsp;this is&nbsp;one&nbsp;gringo&nbsp;who can't wait for the wall to fall and for la fiesta&nbsp;mas grande to begin.</p><p>I say the&nbsp;sooner&nbsp;that brands&nbsp;from all over the world&nbsp;can be openly sold and marketed in Cuba, the better.</p><p>But Coke and&nbsp;Super&nbsp;Glue&nbsp;selling on the black market at crazily inflated prices do&nbsp;not a cogent argument make. </p><p>Of course&nbsp;the greatest economic transformation in that tiny country's&nbsp;history&nbsp;would&nbsp;come about&nbsp;at once&nbsp;if the floodgates of free trade and open commerce were to suddenly be flung&nbsp;open.</p><p>The trouble is,&nbsp;making that happen is a two-way street --&nbsp;a fact&nbsp;conveniently overlooked by&nbsp;the mind-numbed Blame America&nbsp;robots&nbsp;responding&nbsp;to Mr. Sanders'&nbsp;blog.</p><p>Here's the&nbsp;Inconvenient Truth:</p><p>-&nbsp;Selling foreign-made consumer goods NO MATTER WHERE THEY COME FROM -- without Fidel's&nbsp;o.k.&nbsp;is and has been FELONY,&nbsp;and thus&nbsp;a one-way ticket (if you're lucky) to a not-very-comfortable&nbsp;PRISON&nbsp;in the People's Republic of Cuba, for the past four decades.</p><p>That's because the individual (as in capitalist pig) is nothing and the all-powerful state (as in&nbsp;bureaucratic bully) is everything in this and&nbsp;other Workers' Paradises&nbsp;around the world.</p><p>So let's get real:&nbsp;The situation is&nbsp;not&nbsp;merely&nbsp;about us 'keeping hard U.S. currency out of (Cuban) peoples' hands.' It's about the Catro regime&nbsp;preventing&nbsp;Cubans from having the slightest control over their own destiny.&nbsp;</p><p>We're ready to trade, market and&nbsp;sell branded consumer goods down there from now until the cows come home,&nbsp;as are&nbsp;millions of Cubans both on an off the island.&nbsp;</p><p>Drop the&nbsp;embargo now&nbsp;-- and see how long it takes&nbsp;Fidel and his cronies&nbsp;to lift&nbsp;their fanatical oppositon to&nbsp;individual and collective&nbsp;free entreprise&nbsp;in their&nbsp;own backyard.&nbsp;</p><p>We're ready. 'La Navidad en Habana,' as they say&nbsp;every year&nbsp;in&nbsp;Miami.&nbsp;Pense en eso. </p><p>But don't hold your breath.</p>]]>
        
    </content>
</entry>
<entry>
    <title>Hold your nose; now swallow. Now strip; then flip.</title>
    <link rel="alternate" type="text/html" href="http://www.theglobalmarketerblog.com/2007/05/hold_your_nose_and_swallow_thi.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://theglobalmarketerblog.com/blog-mt2/mt-atom.cgi/weblog/blog_id=1/entry_id=21" title="Hold your nose; now swallow. Now strip; then flip." />
    <id>tag:theglobalmarketerblog.com,2007://1.21</id>
    
    <published>2007-05-15T16:55:46Z</published>
    <updated>2008-05-30T21:34:11Z</updated>
    
    <summary><![CDATA[We're with&nbsp;the&nbsp;cynics,&nbsp;not&nbsp;the skeptics, on this one. Our advice is to&nbsp;strip&nbsp;it and flip...]]></summary>
    <author>
        <name>Kerry Smith</name>
        
    </author>
    
    <content type="html" xml:lang="en" xml:base="http://www.theglobalmarketerblog.com/">
        <![CDATA[<p>We're with&nbsp;the&nbsp;cynics,&nbsp;not&nbsp;the skeptics, on this one. </p><p>Our advice is to&nbsp;strip&nbsp;it and flip Chrysler&nbsp;as fast as that&nbsp;can be done.</p><p>Sorry about that.</p><p>Read&nbsp;Newsweek&nbsp;at h<a href="http://www.msnbc.msn.com/id/18665395/site/newsweek/">ttp://www.msnbc.msn.com/id/18665395/site/newsweek/</a>&nbsp;on&nbsp;the&nbsp;newly privatized Chrysler Corporation and talk about slimming it down and putting it on the block...</p><p>...then ask yourself, why wait? </p><p>Why not stop&nbsp;as soon as possible the enormous waste of time, money and manpower that's been going on since long&nbsp;before Daimler-Benz&nbsp;stepped in and&nbsp;took&nbsp;over where others were too wise to&nbsp;tread?</p><p>Root&nbsp;out the paychecks,&nbsp;the perks, the facilities and the operations that are no longer needed. Buy out the former,&nbsp;sell off the latter, THEN&nbsp;get back to the busness of building and marketing cars and trucks instead of creating sinecures and&nbsp;legacies.&nbsp;&nbsp;</p><p>Bitter medicine, to be sure.&nbsp;But&nbsp;there's no other way.&nbsp;</p><p>As presently constituted, the enterprise that&nbsp;Walter P. Chrysler cobbled together&nbsp;75 years ago&nbsp;is about to disappear -altogether - and with it ALL of the&nbsp;perks, the bonuses, the work rules, the pensions and the&nbsp;benefits&nbsp;that marketing and manufacturing have to carry.</p><p>There's not much about&nbsp;any&nbsp;model&nbsp;in the&nbsp;Chrysler&nbsp;-- or Ford or GM -- lineup, in fact --&nbsp;from design to&nbsp;performance or&nbsp;quality control, from durability&nbsp;to&nbsp;passenger safety to fuel economy or&nbsp;marketing -- that anyone need make an excuse for, or that can't stand up&nbsp;to its&nbsp;non-U.S. counterparts.</p><p>To this&nbsp;alumnus&nbsp;and longtime observer of the U.S.&nbsp;automotive scene&nbsp;came of age in Detroit and&nbsp;cut his&nbsp;eyeteeth on&nbsp;marketing&nbsp;jobs at&nbsp;the Dodge and&nbsp;Chrysler-Plymouth divisions and&nbsp;Chrysler's corporate headquarters,&nbsp;Daimler's&nbsp;hubris merely extended a&nbsp;day of reckoning that was long overdue.</p><p>The&nbsp;Germans either glossed over,&nbsp;failed to&nbsp;see or flat-out&nbsp;ignored what was the unholy alliance of a bloated union and an equally bloated&nbsp;white-collar management dually&nbsp;entrenched in&nbsp;a decades-long scramble&nbsp;to entrench and to perpetuate their&nbsp;collectively won perks, pensions and benefits.</p><p>So UAW President Ron Gettelfinger&nbsp;had it exactly right when he opined&nbsp;that Cerberus's true intention&nbsp;probably was to 'strip and flip' when it showed up with the offer that&nbsp;Daimler found&nbsp;too good to turn down.</p><p>So let's get it on.&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p>]]>
        
    </content>
</entry>
<entry>
    <title>The Slippery Slope</title>
    <link rel="alternate" type="text/html" href="http://www.theglobalmarketerblog.com/2007/05/the_slippery_slope.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://theglobalmarketerblog.com/blog-mt2/mt-atom.cgi/weblog/blog_id=1/entry_id=20" title="The Slippery Slope" />
    <id>tag:theglobalmarketerblog.com,2007://1.20</id>
    
    <published>2007-05-07T13:18:50Z</published>
    <updated>2008-05-30T21:34:11Z</updated>
    
    <summary><![CDATA[Let's see now, we've got Al Qaeda and&nbsp;the Taliban over there, and...]]></summary>
    <author>
        <name>Kerry Smith</name>
        
    </author>
    
    <content type="html" xml:lang="en" xml:base="http://www.theglobalmarketerblog.com/">
        <![CDATA[<p>Let's see now, we've got Al Qaeda and&nbsp;the Taliban over there, and Hugo and Evo down there.</p><p>And of course there's&nbsp;lots of support from our friends and allies everywhere, right.</p><p>Check this out for a fresh perspective: <a href="http://news.bostonherald.com/editorial/view.bg?articleid=197938">http://news.bostonherald.com/editorial/view.bg?articleid=197938</a>.</p>]]>
        
    </content>
</entry>
<entry>
    <title>On megabrand marketing, rational self-interest and wishful thinking</title>
    <link rel="alternate" type="text/html" href="http://www.theglobalmarketerblog.com/2007/04/rational_selfinterestor_wishfu.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://theglobalmarketerblog.com/blog-mt2/mt-atom.cgi/weblog/blog_id=1/entry_id=19" title="On megabrand marketing, rational self-interest and wishful thinking" />
    <id>tag:theglobalmarketerblog.com,2007://1.19</id>
    
    <published>2007-04-27T13:50:16Z</published>
    <updated>2008-05-30T21:34:11Z</updated>
    
    <summary><![CDATA[Following up&nbsp;on our recent posting about&nbsp;the&nbsp;'Genocide Olympics', we&nbsp;can now predict with&nbsp;some degree...]]></summary>
    <author>
        <name>Kerry Smith</name>
        
    </author>
    
    <content type="html" xml:lang="en" xml:base="http://www.theglobalmarketerblog.com/">
        <![CDATA[<p>Following up&nbsp;on our recent posting about&nbsp;the&nbsp;'Genocide Olympics', we&nbsp;can now predict with&nbsp;some degree of certaincy that a&nbsp;marketer-driven&nbsp;sea change will occur on the ground in&nbsp;Darfur sometime between now and&nbsp;the opening of&nbsp;the Beijing Summer&nbsp;Games&nbsp;in 2008. Our hope is for&nbsp;a U.N.-sanctioned multinational&nbsp;peacekeeping force</p><p>The reason:&nbsp;rights activists are&nbsp;on the march and gaining monentum,&nbsp;from Tibet to France, from&nbsp;the&nbsp;campus&nbsp;of Harvard to the players themselves. Their&nbsp;purpose:&nbsp;to link&nbsp;the policy of the world's largest non-democracy (China) with the monumentally obscene behavior of&nbsp;the&nbsp;world's most murderous regime&nbsp;(sudan)&nbsp;toward&nbsp;its&nbsp;downtrodden non-Muslim majority.</p><p>News accounts indicate&nbsp;the&nbsp;activists are gaining ground.&nbsp;As&nbsp;publicity for&nbsp;their cause gets&nbsp;traction&nbsp;it will become increasingly unformfortable and embarrassing for those&nbsp;in China&nbsp;who are able to&nbsp;see themselves via&nbsp;outside, i.e., Internet eyes.&nbsp;It was Satchel Paige who&nbsp;said you can run but you can't hide. Now of course there's neither&nbsp;running nor hiding.</p><p>Linkage is what it's about, and&nbsp;China doesn't like the low-down&nbsp;way it looks and feels.&nbsp;Nor&nbsp;does&nbsp;the International Olympic Committee, for that matter...nor&nbsp;especially the megabrand marketers&nbsp;who've committed&nbsp;ten$ of million$&nbsp;of buck$&nbsp;for the privilege of strutting their $tuff before a billion-$trong primetime&nbsp;audience in&nbsp;a&nbsp;monumental&nbsp;$alute to excellence.</p><p>Who can&nbsp;blame any&nbsp;of these entities&nbsp;for fervently&nbsp;hoping, each for its own reason,&nbsp;that the Darfur hullabaloo will&nbsp;somehow just blow&nbsp;away? But of course it won't. Nor will it be drowned out. Because as the heat goes up for&nbsp;the mega-marketers they will have subtle ways of registering their displeasure -- and the Chinese know it.&nbsp;&nbsp;&nbsp;</p><p>So look for action to follow the traction.&nbsp;Because the&nbsp;stakes are too high,&nbsp;the issue&nbsp;is too compelling,&nbsp;and the official --&nbsp;that is to say, the institutional --&nbsp;Chinese psyche is just&nbsp;too bound up already&nbsp;with the global&nbsp;prestige&nbsp;it stands to gain&nbsp;by being able to play the good and gracious host,&nbsp;not only to&nbsp;the world's greatest spectacle, but to&nbsp;its own&nbsp;long-awaited&nbsp;post-Tianmen&nbsp;Square coming-out party.</p><p>We're betting&nbsp;the world will know long before gametime&nbsp;that&nbsp;as the erstwhile purchaser of two-thirds of Sudan's&nbsp;oil exports and as the regime's&nbsp;only major-power ally,&nbsp;China used its leverage&nbsp;to&nbsp;stop the killing,&nbsp;the starvation and the dispossession of&nbsp;hundreds of thousands of non-combatant men, women and children -- and that it did so because it was&nbsp;The Right Thing To Do.</p><p>On the other hand, we couldn't care less why.</p>]]>
        
    </content>
</entry>
<entry>
    <title>Bye-Bye to Imus In Your Face...</title>
    <link rel="alternate" type="text/html" href="http://www.theglobalmarketerblog.com/2007/04/byebye_to_imus_in_your_face.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://theglobalmarketerblog.com/blog-mt2/mt-atom.cgi/weblog/blog_id=1/entry_id=18" title="Bye-Bye to Imus In Your Face..." />
    <id>tag:theglobalmarketerblog.com,2007://1.18</id>
    
    <published>2007-04-14T16:39:18Z</published>
    <updated>2008-05-30T21:34:11Z</updated>
    
    <summary><![CDATA[Good riddance to&nbsp;the&nbsp;sarcasm, the obscenity, the race-baiting and&nbsp;the malicious&nbsp;personal attacks&nbsp;masquerading as snide...]]></summary>
    <author>
        <name>Kerry Smith</name>
        
    </author>
    
    <content type="html" xml:lang="en" xml:base="http://www.theglobalmarketerblog.com/">
        <![CDATA[<p>Good riddance to&nbsp;the&nbsp;sarcasm, the obscenity, the race-baiting and&nbsp;the malicious&nbsp;personal attacks&nbsp;masquerading as snide humor that have characterized this program for too&nbsp;many years.</p><p>(For the latest,&nbsp;go to: <a href="http://www.msnbc.msn.com/id/18072804/?GT1=9246">http://www.msnbc.msn.com/id/18072804/?GT1=9246</a>&nbsp;.)</p><p>We congratulate&nbsp;the marketers and&nbsp;advertisers who refused to&nbsp;associate their brands with such outrageously egregious trash -- as well&nbsp;to the&nbsp;MSNBC, CBS, WFAN and Westwood One people&nbsp;who had the&nbsp;decency (what a strange new marketing word!)&nbsp;to&nbsp;not let him&nbsp;get away with it anymore.</p>]]>
        
    </content>
</entry>
<entry>
    <title>Perfect Solution for a Step Gone Too Far...</title>
    <link rel="alternate" type="text/html" href="http://www.theglobalmarketerblog.com/2007/04/perfect_solution_for_a_step_go.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://theglobalmarketerblog.com/blog-mt2/mt-atom.cgi/weblog/blog_id=1/entry_id=17" title="Perfect Solution for a Step Gone Too Far..." />
    <id>tag:theglobalmarketerblog.com,2007://1.17</id>
    
    <published>2007-04-10T19:34:34Z</published>
    <updated>2008-05-30T21:34:11Z</updated>
    
    <summary>Here we go again: Somebody says or does something exceedingly stupid and...</summary>
    <author>
        <name>Kerry Smith</name>
        
    </author>
    
    <content type="html" xml:lang="en" xml:base="http://www.theglobalmarketerblog.com/">
        <![CDATA[<p>Here we go again: Somebody says or does something exceedingly stupid and because of it his job is on the line.</p><p>Here we go&nbsp;again&nbsp;too stating&nbsp;that&nbsp;for&nbsp;reasons of personal and professional accountability it's time for him to go.&nbsp;</p><p>The perpetrator du jour&nbsp;is none other than the grandaddy of all radio shockjocks, Don&nbsp;Imus of the nationally syndicated WFAN/MSNBC radio/cableTV&nbsp;&quot;Imus in the Morning&quot; show in New York.</p><p>For the too-stupid-to-repeat idiocy&nbsp;that&nbsp;got&nbsp;him in hot water and a report on&nbsp;what's&nbsp;already&nbsp;an ongoing&nbsp;melodrama with his career at the center,&nbsp;go to&nbsp;<a href="http://www.msnbc.msn.com/id/17999196/?GT1=9246">http://www.msnbc.msn.com/id/17999196/?GT1=9246</a>.</p><p>The issue has nothing to do with free speech and everything to do with&nbsp;putting an end to&nbsp;using the public airwaves to&nbsp;insult, offend and ridicule&nbsp;large swathes&nbsp;of the audiences they purport to serve.</p><p>&quot;I'm a good person who said some bad things,&quot; indeed. Give me a break, Imus.&nbsp;Three weeks from now you'll&nbsp;be back at it,&nbsp;laughing up your&nbsp;sarcastic sleeve,&nbsp;flipping&nbsp;critics&nbsp;the proverbial&nbsp;bird.</p><p>&quot;I'm&nbsp;so ashamed by&nbsp;what I said that I just don't want to show my face,&quot;&nbsp;would make a better point.</p><p>It's&nbsp;time&nbsp;for&nbsp;marketers whose&nbsp;advertising budgets&nbsp;bankroll&nbsp;the stations and networks that broadcast such&nbsp;sleaze&nbsp;to&nbsp;consider&nbsp;the consequences&nbsp;if and whenever&nbsp;those who take offense&nbsp;let&nbsp;their feelings be known in the marketplace.&nbsp;&nbsp;&nbsp;&nbsp;</p><p>Asked today&nbsp;what she might&nbsp;want to fill Imus's&nbsp;empty spot&nbsp;with during the offender's&nbsp;two-week slap-on-the-wrist hiatus that&nbsp;begins next Monday,&nbsp;team captain Essence Carson had&nbsp;this&nbsp;quick-witted&nbsp;response:&nbsp;&quot;Highlights of the&nbsp;Rutgers Women's Basketball Team's 2007 season?&quot;...</p><p>...for&nbsp;which we'd enthusiastically tune in --&nbsp;especially with&nbsp;the prospect of Imus live-narrating the play-by-play. Wouldn't THAT&nbsp;be&nbsp;the perfect&nbsp;finale&nbsp;for a&nbsp;long and happy show-biz career?&nbsp;</p>]]>
        
    </content>
</entry>
<entry>
    <title>How About Calling It &apos;The Genocide Olympics?&apos;</title>
    <link rel="alternate" type="text/html" href="http://www.theglobalmarketerblog.com/2007/03/how_about_the_genocide_olympic.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://theglobalmarketerblog.com/blog-mt2/mt-atom.cgi/weblog/blog_id=1/entry_id=16" title="How About Calling It 'The Genocide Olympics?'" />
    <id>tag:theglobalmarketerblog.com,2007://1.16</id>
    
    <published>2007-03-28T15:20:14Z</published>
    <updated>2008-05-30T21:34:11Z</updated>
    
    <summary><![CDATA[We&rsquo;re always a bit skeptical when an actor decides to get serious,...]]></summary>
    <author>
        <name>Kerry Smith</name>
        
    </author>
    
    <content type="html" xml:lang="en" xml:base="http://www.theglobalmarketerblog.com/">
        <![CDATA[<p class="MsoNormal" style="margin: 0in 0in 0pt">We&rsquo;re always a bit skeptical when an actor decides to get serious, but one ought to take notice when the subject turns to genocide.</p><p>That&rsquo;s what's going on&nbsp;in the Sudan as the world&nbsp;turns a blind eye to the so-far murder of 400,000 men, women and kids and the displacement of 2.5 million refugees whose villages have been put to the torch by their Chinese-financed&nbsp;government.</p><p>It&rsquo;s happening&nbsp;right now, nonstop. Try to picture the horror for yourself, as it&nbsp;won't be&nbsp;on the Evening News.</p><p>So an especially large kudos goes out to Ronan the son and Mia the actor Farrow for having the chutzpah not merely to take up the cause, but to link the ongoing nightmare of Darfur with China and the upcoming Olympics in Beijing -- and to put the onus on&nbsp;U.S.&nbsp;sponsors, plus none other than Hollywood mogul Steven Spielberg, to do something about it.</p><p>Farrow and&nbsp;son know whereof they speak, each&nbsp;having visited this devastated region of North Africa numerous times. They make their case today on the op-ed page of The Wall Street Journal: he as a Yale Law School student, she as an actor of considerable merit&nbsp;and professional standing.</p><p>The sponsors &ndash; Johnson &amp; Johnson, Coca-Cola, General Electric and McDonald&rsquo;s among them &ndash; for ignoring the Beijing-Khartoum linkage; and Mr. Spielberg, &ldquo;who quietly visited Beijing this month to help stage the Olympic ceremonies.&rdquo; </p><p>To the question: How do they ignore the fact that it&rsquo;s Chinese oil money that&rsquo;s bankrolling the Darfur genocide? &ndash; the world deserves an answer. </p><p>Fact: If&nbsp;President Omar Al-Bashir&nbsp;is the criminal and President Hu Jintao&nbsp;his accomplice in a&nbsp;conspiracy to ensure Chinese&nbsp;access to Sudanese oil, that makes &ldquo;Schindler&rsquo;s List&rdquo; director and holocaust celebrity Spielberg -- and every&nbsp;2008&nbsp;sponsor -- this&nbsp;killer's&nbsp;willing enablers.</p><p>Another&nbsp;takeaway from the Farrow article is the revelation that among advocacy groups &ldquo;there&rsquo;s another slogan afoot. Rather than &lsquo;One World, One Dream,&rsquo; people are beginning to speak of the coming &lsquo;Genocide Olympics.&rsquo;&rdquo;</p><p>Now THAT is a&nbsp;marketing strategy. What&rsquo;s your opinion?##</p>]]>
        
    </content>
</entry>
<entry>
    <title>Irresponsibility has its price. This one was just about right.</title>
    <link rel="alternate" type="text/html" href="http://www.theglobalmarketerblog.com/2007/02/irresponsibility_has_its_price.html" />
    <link rel="service.edit" type="application/atom+xml" href="http://theglobalmarketerblog.com/blog-mt2/mt-atom.cgi/weblog/blog_id=1/entry_id=15" title="Irresponsibility has its price. This one was just about right." />
    <id>tag:theglobalmarketerblog.com,2007://1.15</id>
    
    <published>2007-02-09T23:04:21Z</published>
    <updated>2008-05-30T21:34:11Z</updated>
    
    <summary><![CDATA[One doesn't want to&nbsp;see someone&nbsp;lose his job, but&nbsp;this case begged for&nbsp;an exception.Given&nbsp;the&nbsp;over-the-top&nbsp;insensitivity&nbsp;of...]]></summary>
    <author>
        <name>Kerry Smith</name>
        
    </author>
    
    <content type="html" xml:lang="en" xml:base="http://www.theglobalmarketerblog.com/">
        <![CDATA[<p align="left">One doesn't want to&nbsp;see someone&nbsp;lose his job, but&nbsp;this case begged for&nbsp;an exception.</p><p align="left">Given&nbsp;the&nbsp;over-the-top&nbsp;insensitivity&nbsp;of the so-called&nbsp;campaign for CNN's Cartooon Network -- it's hard not to use the words arrogance and stupidity in this&nbsp;sentence&nbsp;--&nbsp;the resignation today of Mr. Samples blows&nbsp;a breath of fresh air&nbsp;over&nbsp;a&nbsp;sorry episode in the annals of&nbsp;TV tune-in&nbsp;promotion.</p><p>He did the right thing. One way of looking at it is that somebody had to draw the line up to which no one&nbsp;should go. So thanks to Jim&nbsp;and his nitwit agency for showing us where it is.</p><p>(See&nbsp;<a href="http://money.cnn.com/2007/02/09/news/newsmakers/cartoon_network/index.htm?postversion=2007020915">http://money.cnn.com/2007/02/09/news/newsmakers/cartoon_network/index.htm?postversion=2007020915</a>)</p><p>Cartoons have to be&nbsp;funny to someone to attract&nbsp;an audience,&nbsp;and&nbsp;adult cartoons&nbsp;have to be edgy&nbsp;to get&nbsp;grown-ups&nbsp;to watch --&nbsp;which means&nbsp;an agency&nbsp;probably has to go&nbsp;to&nbsp;unusual lengths&nbsp;to break through&nbsp;with&nbsp;an&nbsp;impression&nbsp;strong enough to&nbsp;last all day and get&nbsp;people&nbsp;in great numbers to&nbsp;go to their TVs and tune in&nbsp;to a certain channel and certain program at a certain time.</p><p>So hooray for the agency (which shall continue to go unnamed in this space) too, which after all really&nbsp;did deliver the goods. As Mr. Samples probably knows&nbsp;if he looked at&nbsp;the&nbsp;overnights, it was&nbsp;Mission Accomplished and then some. High fives&nbsp;all around.</p><p>On&nbsp;a CPM basis,&nbsp;this&nbsp;extravagant bit of&nbsp;idiocy was worth at least the $2 million&nbsp;that&nbsp;CNN will be paying&nbsp;to the citizens&nbsp;of Boston for their&nbsp;time and trouble.&nbsp;Our bet is that&nbsp;the ratings for&nbsp;that particular program on that particular night were better than they'd ever been, and&nbsp;than they'll probably ever be, from that point&nbsp;on.</p><p>So&nbsp;the agency gets the boot,&nbsp;Mr. Samples gets a career change just when it seems&nbsp;the time was&nbsp;right, and the bird-flipping robot&nbsp;becomes their&nbsp;legacy. It's almost&nbsp;poetic.</p><p>Meanwhile, congratulations (no-name) agency guys and gals! You really proved you can&nbsp;raise (or is that the word?) the bar. But hold&nbsp;the&nbsp;encore. We know what you can do.</p>]]>
        
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